The FareTrade—Monthly kitchen inspiration, delivered to your door

By Sean Timberlake

Got the workaday dinner blues? Bored of all the cookbooks on your shelf? Break free with a monthly dose of culinary inspiration delivered right to your door from The FareTrade. A newcomer to the subscription food delivery scene, The FareTrade taps the brainpower of some of the country’s most esteemed chefs—think Food & Wine luminaries, Top Chef contestants, and the like—who curate a handful of their favorite small-batch products made by American food artisans, like NW Elixirs’ #2 Salsa Verde or Empire Mayonnaise White Truffle-infused Mayo. The chefs then include their own recipes for using their selections, with video tutorials online. The FareTrade even pairs up with Instacart to create a pre-filled shopping cart with all the ingredients, so you can turn out restaurant-caliber dishes right out of the gate.

Word on the street

  • Food & Wine magazine named The FareTrade their number one new food subscription basket in October 2014.

  • LA Weekly wrote that The FareTrade is perfect for “high-minded amateur cooks and eaters who crave quality, but also really like not putting on pants.”

  • Darling magazine focused on the appeal for home entertainers: “For about the same price as a dinner out, you can upgrade your condiment repertoire while embarking on a culinary adventure… This will make both your taste buds happy and leave your guests impressed.”

  • Fashion Trends Daily sets The FareTrade apart from other snack-themed boxes, noting “for the truly epicurious, The FareTrade is bringing a tight edit of the nation’s most coveted culinary goods right to subscribers.”

  • JustLuxe pegged The FareTrade as “the one [subscription service] we want to sign up for immediately.”

Unleash your inner Iron Chef

Take a cue from culinary couples in The FareTrade’s “All Is Fare in Love & Food” blog series: The pairs talk a bit about their experience in the kitchen together, then offer up their own recipes inspired by the box’s ingredients. Challenge your better half to a cook-off, and see whose cuisine reigns supreme.
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