Chai latte


Avocado toast (photo: Joshua Lurie)

A masterful new coffee bar in Santa Monica

By Joshua Lurie

Tool founder Erich Joiner may have a virtual reality theater in Santa Monica, but the award-winning commercial director and his team still need coffee to fuel their cutting-edge visions. So earlier this year they took care of some business, building a progressive specialty coffee bar right next to their offices called goodboybob, named for his family dog.

This stylish café is open on weekdays, where you can enjoy the patio with communal seating. The white umbrellas give way to an airy space with exposed rafters and skylights, comfortable lounge seating, and a reclaimed wood coffee bar with a menu painted on a white brick wall.

Joiner hired Ryan Fisher from Denver to run the coffee program, which includes beans he procures and roasts, a custom two-group La Marzocco espresso machine, and cold brew charged with nitrogen. Friday calls for a “special brew,” rare micro-lot coffee that the baristas hand brew. They also make a mean mocha with fresh-pulled espresso, single-origin Askinosie cocoa powder, house-made vanilla syrup, and Clover milk.
The food is no afterthought, however—unlike most coffee bars. Delectable toasts include crusty Gjusta sourdough slathered with organic almond butter and a seasonal house-made preserve. The signature avocado toast layers sheep’s milk feta, pickled carrots and shallots, hazelnut dukkah, ground sumac, olive oil, sea salt, and ribbons of mint.

Chewy Gjusta baguettes provide the backbones for simple, high-quality sandwiches; think mortadella with cheese and marinated peppers. Even their granola bowl is a cut above, combining tangy Bulgarian yogurt, farmers market strawberries, and Little Branch heritage olive oil granola.

Goodboybob also carries creative Sugarbloom Bakery pastries, including croissants, cookies, and if you’re lucky, a seasonal pumpkin Danish. Hopefully Bob himself gets a treat for lending his name to destination with so much flair.


Mon–Fri 7 AM–4 PM
Closed Sunday

price range

$7 (granola bowl) to $9 (avocado toast)